Joining the dots: Bryony Vandepeear – Senior Marketing and Business Development Manager at William Buck, discusses their use of Client Sense to maintain and accelerate growth.
2021 Review – Common BD & Marketing Challenges
Tom Capling shares some of the common goals and challenges for Professional Services firms in 2021.
The lateral Partner from Heaven or Hell
Bringing a lateral partner into a firm can be very advantageous, but it is equally bold. If not planned and executed well, it can be a very expensive and disruptive exercise for a firm. When a firm invests in a senior lateral appointment, they often seek new clients, additional revenue and increased expertise. Unfortunately these benefits do not simply appear …
Key Client and Referrer Management
Your top 10, 20 or 30 clients likely make up a large portion of your firm’s revenue. Managing these relationships is important, not just for client retention, but it will likely increase the revenue you receive from those clients. Does the left hand know what the right hand is doing? Having visibility over who is in contact with who, is …
Relationships drive Revenue
For most commercially focused professional services firms, upward of 80% of their revenue will come from around 20% of their client base. With most of a firm’s revenue coming from existing client and referrer relationships, these key relationships are critical to a firm’s success. If you consider the cost of losing one of your top 10 clients, or even one …
Client Sense partners with Symphony APS
We are pleased to announce that Client Sense has partnered with Symphony APS, launching Client Sense into the UK market. While many months in the planning, our partnership is very timely, providing UK firms with an immediate way to help retain clients and regain traction, during what will no doubt be challenging times for many. Steve Tyndall, CEO …
Business Development in Professional Services – Do you have the right tool for the job?
For decades, firms have attempted to implement CRM systems, often hitting up against a range of challenges that limit the success of these initiatives. A common issue is what is often considered a lack of engagement, staff simply not investing the time in updating or maintaining accurate client, contact and referrer records. So, are the lawyers, accountants, consultants, engineers …
3 practical ways Big Data can support Business Development and Client Retention
Technology continues to play a large part in modern business and we are only at the tip of the iceberg in terms of how Big Data will impact Professional Services. This article will focus on 3 very practical and achievable examples of how firms are using Big Data to drive Business Development and Client Retention. 1. Capitalise on your …
Why BD and Marketing need a seat at the ‘innovation’ table
There are usually a number of roles within a firm that are invited to contribute to the firm’s ‘innovation team’. Typically included is the CIO, a Partner with a ‘tech’ appreciation, a board member or CEO and a representative who has recently worked at or come from another organisation that is viewed as being ‘innovative’ or ‘progressive’. True innovation is …
5 ways Client Sense helps firms manage their key client relationships
For most commercial practices, upward of 75% of their total revenue is derived from around 20% of their client base, so maintaining strong and ongoing client relationships is key to the success of these firms. Despite the importance of managing these key clients, many firms struggle to maintain accurate visibility over their commercial relationships. What is Client Sense? Client Sense …